Production and research and development of roll grinding machines
One of the earliest domestic enterprises to develop and manufacture roll grinding machines.
One of the earliest domestic enterprises to develop and manufacture roll grinding machines.
Guiyang Xianfeng: Optimizing Marketing Management to Resonate a Strong Brand Voice—A Report on the “Marketing Management” Pre-IPO Preparations of Guiyang Xianfeng Machine Tool Co., Ltd.
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2023-09-22
Since April 2022, when Guiyang Xianfeng Machine Tool Co., Ltd. (hereinafter referred to as “Guiyang Xianfeng”) officially launched its listing preparation work, Guiyang Xianfeng has won the trust of numerous customers thanks to its advanced technology, outstanding quality, and customer-first philosophy. To further implement the company’s internal control management requirements related to the listing process, Guiyang Xianfeng has adopted multiple measures to take its marketing efforts to a new level.
Leverage our strengths to accelerate the promotion of our brand in the market. Guiyang Xianfeng fully leverages the existing resources of its marketing center and synergies with other manufacturing industries to promptly grasp market dynamics, analyze changes in the market environment, and skillfully apply policy regulations, thereby continuously enhancing its capabilities in machine tool marketing. Externally, the company actively promotes its development progress, placing great emphasis on brand promotion and image building. The products it sells have received high recognition from customers both within and outside the province, earning widespread appreciation and trust from numerous industry partners and effectively boosting the company’s marketing efforts. 
The picture shows Foreign customers visit the Xianfeng site in Guiyang for research and investigation.
Develop strategies to promote sustained growth in market performance. Based on the actual situation of the company, the relevant departments of Guiyang Xianfeng have formulated the "Marketing Management System of Guiyang Xianfeng Machine Tool Co., Ltd." This system aims to enhance the institutionalization and standardization of Guiyang Xianfeng's marketing activities and promote the efficient implementation of marketing efforts. The comprehensive system covers aspects such as sales plan management, management of product inbound and outbound operations and distribution for sales orders, product installation and commissioning management, customer relationship management, distributor management, and marketing archive management, all designed to drive the overall development of the company's marketing center. At the same time, this system integrates marketing assessment with performance management; by setting clear sales targets and establishing a reward mechanism, it motivates employees to fully unleash their potential and actively boost the growth of sales business. The formulation and implementation of this system will help Guiyang Xianfeng further optimize its marketing management, enhance its market competitiveness, and lay a solid foundation for the company's upcoming IPO.
The picture shows Excerpt from the Marketing Management System
Build a team to steadily enhance business performance. Guiyang Xianfeng places great emphasis on building its marketing team, systematically managing talent selection, personnel allocation, and staff training to accelerate the development of a high-quality, professional marketing team. We are strengthening staff training by organizing systematic learning sessions on topics such as grid structure and market regulations, thereby quickly addressing any gaps in the team’s capabilities and competencies. We are also enhancing the practical operational skills of team members, continuously improving their professional expertise and competence to ensure that the team remains clear-headed, precisely targeted, and scientifically equipped to respond effectively in an increasingly competitive trading environment. Furthermore, we are reinforcing internal and external communication and collaboration, focusing on strengthening ties with higher-level authorities and sister enterprises to promptly obtain valuable information, coordinate solutions to work-related challenges, and promote the efficient execution of all tasks.
The picture shows Training session held at the Marketing Center
As of 2023 Year August ， Guiyang Xianfeng has taken multiple measures to further elevate the company’s marketing efforts, and its flagship product—the CNC roll grinder—has seen a cumulative increase in newly signed contracts. Order Over 40 Taiwan’s output value has exceeded 200 million yuan, and enterprises have finalized their order-based production plans. Already scheduled. The third quarter of 2024. We are currently at a critical stage in the shareholding reform for our IPO. Guiyang Xianfeng Machine Tool will continue to move forward with full enthusiasm, constantly optimizing our marketing strategies, enhancing service quality, amplifying the strong brand voice of Xianfeng Machine Tool, and strengthening the company's competitive edge in the market, thereby providing robust support for the successful completion of Guiyang Xianfeng’s IPO efforts.
Source | Party and Government Office
Editor of this issue | Chen Yiting
Editor-in-charge: Xia Tailian, Jiang Yifan
Final Review | Wu Suping
Relevant documents
Relevant Information
Contact Us
Company office phone:+86-0854-6328061,0854-6328060
Marketing Center Phone:+86-0854-6328040,+86-0854-6328084,+86-0854-6328026
Marketing Center Fax:0854-6328051
Marketing Center Mailbox:xfjcxiaoshouchu@163.com
After-sales service phone:+86-0854-6328020
Marketing Center:+86-13368647811(Manager Yin)
Southern Region:+86-13508547147(Director Yang)
Northern Region:+86-13885466213(Director Li)
Centerless Grinder Sales:+86-13985074898(Manager Le)
Xianfeng Machine Tool Headquarters: Xianfeng Machine Tool Factory, Keji Road, Huishui County, Qiannan Buyei and Miao Autonomous Prefecture, Guizhou Province
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